Seneffe,BE-November 19,2020-Dow is pleased to announce that it has joined companies from around the world in the creation of a new Consortium,CELAB:Toward a Circular Economy for Labels.CELAB-Circular Economy for Labels-is an industry initiative,founded by companies in the self-adhesive label industry to create greater circularity for its products by enhancing and promoting matrix and release liner recycling around the world.
In forming CELAB,Dow joins other leading companies in the self-adhesive label industry to facilitate collaboration at a global level,foster regional initiatives and find and encourage the universal adoption of industry best practices for greater sustainability.
“We are proud to be a steering committee member of CELAB,”said Nathalie Gerard,Dow Global Segment Leader for General Release.“Collaboration between industry players across the value chain is critical to move the entire industry towards a more sustainable solution.”
CELAB will operate as a coalition,empowered to reach across the entire value chain to promote a circular economy for self-adhesive label materials.
“The moment has arrived to create a globally focused platform for recycling solutions,”said Paul Nathanson,a Senior Principal at Bracewell LLP and spokesperson for CELAB.“Brands are eager to communicate their commitment to sustainability in response to consumer demands to reduce their carbon footprint.With increased recycling capability gradually emerging from suppliers,producers,waste management,chemical recyclers and others,we see a tremendous opportunity to facilitate collaboration with partners up and down our industry’s value chain.”
CELAB includes a Global Steering Committee and regional branches in Europe and North America,with plans to expand to other regions in the future.The regional branches are designed to address the wide variance in production processes and recycling capability in different markets.Work streams are organized to address various aspects of matrix and release liner recycling,including analyzing technical issues,promoting the use and creation of recycling networks and solutions,interacting with government regulators,and educating the industry and public.